Funding and ownership
Last updated
Ownership
This site is independently owned and operated. It is not part of a publishing group, not owned by a retailer, and not owned by or affiliated with any skincare manufacturer.
How it is funded
At present the site carries no advertising, no affiliate links, no sponsored content and no paid placements. Products analysed here are bought at retail out of the operating budget.
There is no paywall and no subscription.
What is not accepted
- Payment, in any form, from a brand whose products are analysed
- Free or discounted products from brands or their agencies
- Affiliate commission on any link to a retailer
- Sponsored posts, paid reviews, or “gifted” placements
- Advance review of an analysis by the manufacturer it concerns
If this changes
If a revenue model is ever introduced, it will be described on this page before it goes live, and any commercially influenced content will be labelled individually at the point a reader encounters it — not only here.
Retrospective disclosure is not disclosure.
Outbound links
Links to manufacturer product pages exist so you can verify the ingredient list
for yourself. They carry no tracking parameters and earn nothing. They are marked
nofollow, which means this site passes no ranking benefit to the brands it
writes about.